THE ANTONIO DIFFERENCE: A Mother-Daughter Partnership

Two smiling women with blonde hair posing indoors.

Smiling professional woman in office setting.

Karen Antonio, Founder & CEO

With 30+ years of experience in retail, sales, marketing, and business development, she has built and scaled successful retail marketing organizations from the ground up. She founded Product Connections, growing it into a leading in-store marketing agency before its acquisition by WIS International, and has partnered with top retailers including Kroger, Walmart, Whole Foods Market, Safeway, and Albertsons. Based in California, she is passionate about creating impactful retail experiences, building lasting partnerships, and spending time walking her two Vizsla dogs along the beach.

Keely antonio, sales

Keely leads sales and marketing at Superior Brands Group, bringing retail strategy, brand partnerships, and activation opportunities to life. Recognized as a Rising Star in the grocery industry, Keely is known for her creativity, relationship-driven approach, and ability to turn brand goals into impactful retail programs. Outside of work, she embraces personal challenges and recently completed a 50-mile ultramarathon.

The SBG Team: Women-Led. Retail-Focused. Growth-Driven.

Khloe ANTONIO, BUSINESS DEVELOPMENT MANAGER

Khloe supports Superior Brands Group through business development, client outreach, and in-store experiential marketing. With a background in fitness and wellness, she is passionate about connecting brands with consumers through impactful retail experiences. Outside of work, she enjoys bodybuilding, training, and spending time with her dog.

Jeannine, SALES

Khloe ANTONIO, BUSINESS DEVELOPMENT MANAGER

Jeannine works with clients to determine how to introduce products to retail shoppers to best showcase their features and benefits. She makes the process from beginning to end as seamless as possible for clients. In Jeannine’s spare time she enjoys spending time with her husband and their two sons.

Kristi, finance team

Khloe ANTONIO, BUSINESS DEVELOPMENT MANAGER

Kristi, finance team

Kristi has been in charge of billing and payroll for Superior Brands Group for the last 3 ½ years.

Outside of the office she loves spending time with family and friends, crafting, playing Mahjong, reading, bowling, and playing pickle ball.

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Dani, finance team

serena, Data Analyst

Kristi, finance team

Dani supports the company’s growth through billing management, program tracking, and financial coordination. She helps ensure every activation is supported behind the scenes through organized processes and attention to detail. She enjoys gardening and trying new foods throughout California.

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Ligia, Data Analyst

serena, Data Analyst

Ligia's passion is performing detailed analysis of product data and generating professional summary reports that exceed customer expectations. In her spare time Ligia loves to cook, spend time with her family and travel.

serena, Data Analyst

Serena helps support retail activation programs at Superior Brands Group by reviewing event reporting, preparing recaps for clients, and developing Brand Ambassador training manuals. In her spare time, she enjoys paddleboarding and spending time outdoors while finishing her Biology degree at Colorado Mesa University.

Phyllis, Program Specialist

Phyllis is responsible for entering standard and specialty event programs into our reporting system for Superior Brands Group, helping ensure events are accurately scheduled and managed. Outside of work, she enjoys taking long walks every day and loves traveling with her husband to experience new countries, cultures, and people.